Social Networks
Marketing Engine to get this
03428975081
Social websites
like Face book and Twitter have become very popular recently and they could
potentially provide valuable information such as current market trend. The
general goal of this project is to understand the underlying social networks,
extract useful information, and utilize the collected data in decision making.
Here are some issues that can be addressed in the project.
Here we are
aimed to develop a system with high level capability of offering more enhanced marketing
support. Here our proposed system will extract useful features regarding
customer habits and likes to form a database and offer the related ads or
promotions for that category.
Scope of System
System will
offer a great deal of capability for more targeting business marketing. Here we
will target the products or services to customer with similar behavior, likes
and dislikes. This system will be more efficient regarding offering a great deal
of support for more enhanced business support for its clients.
System Overview
1. Design a
model to capture the structure of a social network.
By crawling
social websites, a model about relationship between users can be built. Various
statistics can be obtained, such as who the most popular users are. Here we can
implement this system to a social network website where we can extract the user
likes and dislikes based behavior.
2. Model the
spread of information.
By tracking how
new topics are discussed between users, one can form models on describing how a
new phenomenon is spread in a network, for instance, the awareness of a new
gadget such as iPad.
3. Utilize the
social structure in decision making.
After learning
how information is spread in a network, advertisers can target specific users
to promote their products. Moreover, the spread of the opinions of users on a
product can be used to give the projection of a product's sales, which is
helpful for making marketing decisions.
Function Requirements
Here are the
main functional requirements of the system:
- System need to extract the required client features,
discussions and points from the social network
- System need to save database
- System need to categories them on the basis of user
behavior/ business needs/ likes/ dislikes
- System need to develop list of people with similar
interest
- System need to offer a targeted promotional ad to a
specific class of users
Non-Functional
Requirements
Major non-functional requirements of this system are:
- Simple system user interface
- Easy navigation of system
- Error free system
- Accurate results development
- Simple handling of system
- Greater accessibility
- User customization support
- Higher Security for users
- Systems reports customization
