Semester Spring 2012
“Principles of Management (MGT503)”
Assignment No. 2
Marks: 30
Below is a chart showing a comparison of two companies Happy Meals and Top-Shot against different factors.
Both companies are in similar business and belong to the ‘fast moving consumer goods industry’ (FMCGs).
The chart depicts the percentage measure of each company against four factors:
i. bargaining power of suppliers
ii. value added benefits for customers
iii. marketing and sales tactics
iv. brand loyalty
Requirement:
Based on the comparison of these four factors, you are required to identify which business-level strategy has
been adopted by each company – either ‘cost-leadership’, ‘differentiation’ or ‘focus’ strategy.
Your answer must be justified by discussing these four factors.
Use following table format to prepare your answer/ solution:
Business
Level
Strategy
adopted
Reason/ Justification
(based on Bargaining power of suppliers, Value added benefits for
customers, Marketing and sales tactics, and Brand loyalty
Happy Meals
Top-Shot
Supplier
bargaining
power
Value added
benefits for
customer
Marketing and
Sales tactics
Brand loyalty
35%
71% 69%
75%
22%
32%
25%
45%
Happy Meal
Top ShotNote:
Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to
overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to
meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture
no 27 -and reading handouts as well as recommended text book).
2. Video lectures can be downloaded for free from www.youtube.com/vu
Deadline:
• Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail
once the solution has been uploaded by the instructor.
Formatting guidelines:
• Use the font style “Times New Roman” and font size “12”.
• It is advised to compose your document in MS-Word 2003.
• Use black and blue font colors only.
Solution guidelines:
• Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read
various website containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
• Every student will work individually and has to write in the form of an analytical assignment.
• Give the answer according to question, there will be negative marking for irrelevant material.
• For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other
reference books also.
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
• It has been submitted after due date
• The file you uploaded does not open or is corrupt
• It is in any format other than .doc/ .docx (MS. Word)
• It is cheated or copied from other students, internet, books, journals etc.
