Topic :Branding strategies
Discussion Question:
“Delicate care” a company is dealing in skin care products. It is offering a wide variety of soaps targeted as beauty soap, whitening soap, medicated soap, and family soap etc. Each of the soap is having a different brand name and projecting a different positioning.The company has recently introduced a new soap with herbal extract for people looking for herbal products. Company has selected a different brand name for the new herbal soap following its existing product-brand strategy.Requirement:Being the student of brand management, you are required to provide the following:How do you think this brand name strategy will help the company? Discuss with logical reasons.
Discussion Question:
“Delicate care” a company is dealing in skin care products. It is offering a wide variety of soaps targeted as beauty soap, whitening soap, medicated soap, and family soap etc. Each of the soap is having a different brand name and projecting a different positioning.The company has recently introduced a new soap with herbal extract for people looking for herbal products. Company has selected a different brand name for the new herbal soap following its existing product-brand strategy.Requirement:Being the student of brand management, you are required to provide the following:How do you think this brand name strategy will help the company? Discuss with logical reasons.
