Semester “Fall 2011”
“Human Resource Management(Mgt501)”
Assignment No. 02 Marks: 30
Scenario:
There is unenviable situation often faced by the recruiters. They are on front line to locate
suitable persons to fill vacant vacancies. Their performance is also measured on the basis of
accomplishment of recruiting goals. Over the past several years, there are only few jobs in the
market due to unstable economic situation. A number of organizations have been eliminating
the employees instead of new recruitment. This elimination also hit HRM and especially the
recruiters. Frenzy hiring by the organization, too, creates problem for recruiters. Nowadays, the
recruiters are very active to fill the specialized positions that are necessary for the organization
to meet its strategic goals. It is the responsibility of recruiters to generate a suitable applicants
pool from plentiful workforce. But what if no suitable person is applying? That is exactly what
Ahmed must have asked himself.
Mr. Ahmed is working with Star Engineering as HR director. A responsibility was given to him
for the recruitment of talented engineers. He had to appoint the engineers of the same caliber as
of those working in competitor Japanese firms. He advertised in news-papers extensively but
there was no response from suitable candidates. Simply, his advertisement did not pay off! So
Mr. Ahmed decided to change the likelihood of response in his favor and adopted a different
tactic to capture the attention of potential candidates. He started placing organization recruiting
ads on aluminum cans and distributed them in locality which made Star stand out. He received
more than 200 applications from suitable candidates, for shortly after the ads hit the streets.
Requirements:
1. Why so many responses were generated by advertisement on aluminum cans instead of
typical news papers advertisement? (Marks 15)
2. What lesson can be learned by recruiters? (Marks 15)
“Human Resource Management(Mgt501)”
Assignment No. 02 Marks: 30
Scenario:
There is unenviable situation often faced by the recruiters. They are on front line to locate
suitable persons to fill vacant vacancies. Their performance is also measured on the basis of
accomplishment of recruiting goals. Over the past several years, there are only few jobs in the
market due to unstable economic situation. A number of organizations have been eliminating
the employees instead of new recruitment. This elimination also hit HRM and especially the
recruiters. Frenzy hiring by the organization, too, creates problem for recruiters. Nowadays, the
recruiters are very active to fill the specialized positions that are necessary for the organization
to meet its strategic goals. It is the responsibility of recruiters to generate a suitable applicants
pool from plentiful workforce. But what if no suitable person is applying? That is exactly what
Ahmed must have asked himself.
Mr. Ahmed is working with Star Engineering as HR director. A responsibility was given to him
for the recruitment of talented engineers. He had to appoint the engineers of the same caliber as
of those working in competitor Japanese firms. He advertised in news-papers extensively but
there was no response from suitable candidates. Simply, his advertisement did not pay off! So
Mr. Ahmed decided to change the likelihood of response in his favor and adopted a different
tactic to capture the attention of potential candidates. He started placing organization recruiting
ads on aluminum cans and distributed them in locality which made Star stand out. He received
more than 200 applications from suitable candidates, for shortly after the ads hit the streets.
Requirements:
1. Why so many responses were generated by advertisement on aluminum cans instead of
typical news papers advertisement? (Marks 15)
2. What lesson can be learned by recruiters? (Marks 15)
