MGT603 Assignment No 2 fall 2011 Idea Solution

Semester “Fall 2011”
Strategic Management (MGT603)
Assignment No. 02 Marks: 30
Let us assume that a sports company is operating in Pakistan with the name “Indus
Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You
are required to formulate strategies based on the following SWOT Analysis of the
company. For your convenience, the boxes of the four groups of strategies (shaded as
yellow) are left vacant for you to fill.
TOWS Matrix for Indus Sports
Strengths-S
· Experienced top management
· High capital reserves
· Imported machinery
· Factories in more than one
cities
Weaknesses-W
· No brand identity
· High employee turnover
· Less diversified portfolio
· Inexperienced lower staff
· No company owned outlets
Opportunities-O
· High growth industry
· Sponsorship opportunity
· Growing number of football
fans
· Minimum govt. legislation
· Sports wear products
SO-Strategies
WO-Strategies
Threats-T
· Potential entrance of multinational
company
· Load shedding
· High no. of competitors
ST-Strategies
WT-Strategies