Semester "FALL 2011"
"Theories of Communication (MCM 511)"
Assignment No. 01 Marks: 15
Understanding The Types Of Theories In Field Of Communication:
TASK 1:
Based upon your observation or experience of the main stream media, develop your own common sense theories (at least two). (2.5+2.5)
Note: Though it depends on your observation or experience of the media but your developed theory must exhibit the influence of the media on the social world.
TASK 2:
A. Your first task is to look for at least two examples of social scientific theories in field of mass communication. For this purpose you can browse internet, look for online research journals, e-books or Google scholar as per your ease. (3)
B. Your second task is to justify that why and how your selected examples are social scientific theories? (2)
TASK 3:
A. Your first task is to look for at least two examples of operational media theories. For this purpose you can browse internet, look for online research journals, ebooks or Google scholar as per your ease. (3)
B. Your second task is to justify that why and how your selected examples are operational media theories? (2)
Special instructions:
�� Given tasks are an application based knowledge testing. So, be open to apply the concepts that you comprehend during the course of your study up till now.
�� Before you move on to solve your assignment, make sure that you have a good knowledge and grip of the concepts learned in the lecture 09.
�� You are supposed to browse web to give examples of social scientific theories and practical media theories but make sure that you give proper references according to APA style guide.
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after watching audio lecture no. 1 to lecture no 9 and reading handouts as well as
recommended text book).
