Assignment # 01
“ENTREPRENEURSHIP (MGT-602)”
Total Marks: 20
Topic: Entrepreneurship
Lesson: 01 - 09
Background:
Entrepreneurship is the process of starting a new business in an innovative way by taking risk
and making investment while an entrepreneur is a person who owns and operates that business
and spends his efforts, time and capital on an uncertain venture. Many individuals have
difficulty in bringing their ideas to the market and creating a new venture. Yet entrepreneurship
and the actual entrepreneurial decisions have resulted in several million new businesses being
started throughout the world successfully.
The Case:
In September 2011, Hira Zaffar left the Pearl Continental as a Quality food manager, she was
thrilled at finally receiving the contract for the official cafeteria of Pace with the name of
“Executive Lounge”. Hira was MBA graduate of the Punjab University in 2008. She was
employed as a quality food manager since 2010 in PC but unfortunately her experience with
the job was not very rewarding which convinced her that she should set up her own business
where she could be more experimental and have the freedom and flexibility to work with her
new ideas. She was much determined to launch her own restaurant so she presented her
business proposal in front of Pace management which was approved later during that year.
Issues:
Q1. Being an entrepreneur how Ms. Hira should pursue this business opportunity by keeping in
view the location and customer type and how this Executive Lounge restaurant should look
like? (10)
Q2. What were the inspiring factors that led Hira to start her own business?
(10)
The Special Note: How can you avoid zero marks status?
Dear Students! You are encouraged to consult both online and offline sources with objective to
enhance your understanding of the topic of the assignment. But consulting the sources does not
mean that you start copy-paste the material from sources. If you do so you will certainly lose
marks or your assignment will be graded zero on account of copying from a source. The
workable strategy is to consult the source, enhance your knowledge and write in your own
words. A special instruction regarding how to attempt the assignment is given in the
announcement because it has been observed that many site and blogs are promoting the culture
of cheating and copy/paste among the students and adversely damaging the grades and career
of VU students. You all are requested not to copy or read such sub-standard answer that not
only kills the creativity but also sabotage the career as well.
Best of luck!
Solution will be upload soon
