“Assignment Title”
Mr. David James is an owner of a retail store at defense state, city of Lahore. He deals in fruits, meats and other eatable products. Currently he has a limited inventory of frozen food products in its retail store. Mr. David has a limited market share as a retailer of frozen food products. He is intended to increase its market share by introducing a new product. Mr. David introduced highly chilled thorn-less fish which is nutritionally equally beneficial but has significantly large preservation time; hence expiry date for the product is quite far than the usual fish products.
Mr. David suddenly achieved an increased market share but after some time his market share started declining since his competitors started replicating his offerings. Hence ultimately Mr. David receded at its former market share.
Think Consciously
1. What is the major strength in David’s strategy led to the David’s increase in market share?
2. Which flaw in marketing strategy led to the decrease in the market share of David’s business?
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 1 to lecture no 09 and reading handouts as well as
recommended text book).
Mr. David James is an owner of a retail store at defense state, city of Lahore. He deals in fruits, meats and other eatable products. Currently he has a limited inventory of frozen food products in its retail store. Mr. David has a limited market share as a retailer of frozen food products. He is intended to increase its market share by introducing a new product. Mr. David introduced highly chilled thorn-less fish which is nutritionally equally beneficial but has significantly large preservation time; hence expiry date for the product is quite far than the usual fish products.
Mr. David suddenly achieved an increased market share but after some time his market share started declining since his competitors started replicating his offerings. Hence ultimately Mr. David receded at its former market share.
Think Consciously
1. What is the major strength in David’s strategy led to the David’s increase in market share?
2. Which flaw in marketing strategy led to the decrease in the market share of David’s business?
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 1 to lecture no 09 and reading handouts as well as
recommended text book).
