QUESTION
The Case:
Prof. Theodore Levitt is the pioneer scholar who proposed the globalization concept that world would become a single market (homogenized market). He stated “the worldwide success of a growing list of products that have become household names is evidence that consumers the worlds over, despite deep-rooted cultural differences, are becoming more and more alike - or, as the author puts it, "homogenized." (Levitt, 1983).
Requirement:
Critically discuss the statement with practical examples that how true is this statement in today’s international business environment.
